The AI-native race event management platform

On your mark.Get set.cueForward.

One headquarters for the whole race: registration, people, store, analytics, and the agents that run them. Built for race directors who want to see every dollar their event could have made, and then go get it.

Book a walkthrough Watch the agents work

RACE DIRECTOR AGENT · SPRING HALF MARATHON 2027T-minus 41 days

Director

We're 11% behind last year at this point. What should I do this week?

Agent

Three moves, in order of expected lift:

312 runners from 2026 haven't registered yet. Win-back email drafted, segmented by finish time.
97 carts stalled at the waiver step in the last 14 days. One-tap resume link ready.
Early-bird closes Friday. Pacing suggests a 48-hour extension clears the gap.

01 · ManageEvent ManagementRace Director Agents for planning and race day

02 · MeasureData AnalyticsEvent, sales and participant intelligence

03 · KnowCRM & PeopleOne record per runner, across every year

04 · SellSales & FulfillmentMerch and add-ons, tracked to the doorstep

Why a new platform

Your current platform only records what succeeded.

Race Roster and RunSignup handle registration adequately. The problem is the money the event could have made and didn't: the cart that stalled, the family that registered one at a time, last year's runners nobody asked back, the shirt nobody was offered.

Those losses are invisible on a platform that only logs completed transactions. CueForward builds collection and intelligence as one system, so the losses show up, and an agent is already working on them.

SignalIncumbentsCueForward

Completed registrationThe one thing everybody recordsYesYes

Abandoned cartWho started, where they stoppedNot recordedSeen & recovered

Lapsed runnerRan 2025, missing from 2026Export & guessAudience, ready

HouseholdFour registrations, one familyFour strangersOne household

Merch not offeredRegistered, never saw the storeNot recordedFlagged for follow-up

Pace vs. last yearSame day, same event, prior yearSpreadsheetLive, with forecast

Six of CueForward's ten revenue levers depend on signals the incumbents never store.

Race Event Headquarters

Four systems. One login. Agents in every room.

Everything a race needs to be planned, sold, run and understood, in one place, sharing one set of data. Each system ships with an agent that does the work, not just a dashboard that reports it.

Event Management

Race Director Agents

Plan it, build it, sell it, run it. The agent drafts the registration form, pricing schedule and race-week comms from last year's event, then watches pacing and tells you what's off.

Registration forms, waves, pricing tiers and add-ons, built from a conversation
Pacing against prior years with a forecast, not a spreadsheet
Race-morning check-in and bib pickup on the same data as registration
Results import and live timing on a public results page

Replaces: Race Roster / RunSignup, the pacing spreadsheet, the check-in app

Data Analytics

Data Analytics Agents

Ask the event a question in plain English and get the table, the chart and the list of names. Event, sales and participant data in one model, so "revenue by distance by week" is one question, not three exports.

Natural-language questions over registrations, sales, participants and results
Revenue forecast and pacing line, updated nightly
Insight cards that surface what changed and why it matters
Works on your existing Race Roster data today, before you migrate

Replaces: CSV exports, pivot tables, the analyst you don't have

CRM & People Management

Audience Agent

One record per person across every year and every event, with the family, the finish times and the purchases attached. Build an audience with filters or a sentence, then send it where your marketing lives.

Identity resolution across registrations, results and orders
Saved audiences with AND/OR logic: lapsed, loyal, local, first-timers
HubSpot sync first, more CRM connectors as a marketplace
AI-drafted campaigns in your event's voice, ready to review

Replaces: The mailing-list export, the de-dupe afternoon, the generic blast

Demo video · coming soonFulfillment: 240 shirts, labels pushed, held items flaggedvideos/store-fulfillment.mp4

Item Sales & Fulfillment

Fulfillment tracking

Sell shirts, medals and add-ons inside registration and after it. Every order is tracked from cart to label to doorstep, and the platform is the record of what shipped, what's held and what's still owed.

Merch and add-ons offered at registration, in follow-up, and at pickup
Shipping labels pushed to your carrier, or exported as CSV
Held items, pickup lists and race-day distribution in one view
Print-on-demand ready, so apparel carries no inventory risk

Replaces: The separate store, the shipping spreadsheet, the "did it ship?" inbox

What it does for the event

Accelerate. Optimize. Consolidate.

Three outcomes, each tied to a lever you can measure. Nothing here is a feature for its own sake.

Accelerate

Hours, not quarters. The agents do the first draft of everything, so the team spends its time deciding, not assembling.

Launch next year's event in an afternoonRegistration, pricing tiers, waves and add-ons cloned from last year and adjusted in conversation.Lever · time to open registration
Answers in seconds, not ticketsAny question about the event, answered with a table and a chart, by anyone on staff.Lever · decisions per week
Comms drafted, never started blankConfirmation, race-week logistics, results and win-back emails written in your voice, waiting for review.Lever · send cadence
Race morning on railsCheck-in, bib pickup and held merch run on the registration data, so the line moves and nobody re-keys a name.Lever · minutes per participant
Start on your existing dataThe intelligence layer reads Race Roster today. You get the analytics and the CRM before you move the registration.Lever · time to first value

Optimize

Revenue lift you can point to. Every lever below is money the event was already leaving on the table, now visible and worked.

Recover abandoned cartsSee who stalled and where. Resume links and reminders go out automatically, with the discount you choose.Lever · cart recovery
Bring last year's runners backLapsed finishers become an audience the day registration opens, segmented by distance and finish time.Lever · returning-runner rate
Register the household togetherFamilies and teams register in one flow, with group pricing that lifts the second and third sign-up.Lever · registrations per household
Offer the shirt to everyoneMerch presented at registration, in follow-up and at pickup. Attach rate, not just store traffic.Lever · merch attach rate
Price with the forecastEarly-bird windows and tier moves informed by pacing against prior years, not a calendar reminder.Lever · average registration value
Know what each campaign earnedEvery send is tied to the registrations it produced, so marketing spend has a number next to it.Lever · revenue per send

Consolidate

One headquarters. Five tools and a dozen spreadsheets become one system with one set of facts.

One record per personRegistrations, results, purchases and emails resolved to a single profile across years and events.Lever · identity resolution
Registration, store, CRM, results, comms, analyticsAll in one login, sharing one database, with one export when you need it.Lever · tools retired
Fulfillment is the record of truthLabel printed means fulfilled. Held means held. No reconciling the store against the shipping sheet.Lever · reconciliation hours
Your CRM stays in syncHubSpot first, as a connector, not a one-off. More CRMs and tools through the same integration layer.Lever · manual syncs
Multi-event, multi-year, one orgEvery race the organization runs lives in the same headquarters, so the spring 10K learns from the fall half.Lever · cross-event lift

See the agents work

Not a chatbot bolted on. Agents with hands on the platform.

Short recordings of each agent doing a real job on the platform. Pick one to watch.

Revenue Agent

Ask AI counts the 2025 runners who have not come back for 2026 and totals what they paid. Audiences keeps that figure on a card. One click turns it into a saved audience with opted-out runners already left out, ready to push to HubSpot or export.

askcount + dollarsopen in Buildersave and send

Who it's for

Built for the people who actually run the race.

Race directors

You own the number. CueForward shows you where the event is against last year every morning, and what the agent proposes to do about it.

Marketing & community

Audiences you can build in a sentence, campaigns drafted in your voice, and a revenue figure next to every send.

Operations & race day

Check-in, bib pickup, held merch and results, all on the same data as registration. No re-keying, no second system.

Book a walkthrough

Take your cue.

Bring last year's registration export. In thirty minutes we'll show you the money it was hiding, and the agent that goes and gets it.